Introduction

The Total Market Approach (TMA) for condoms unites public, social, and commercial sectors, improving distribution and access while championing equity. It customises solutions for diverse groups, offering free condoms to marginalised communities, partially subsidised options for the resource-limited, and commercial choices for the financially capable. This approach reshapes availability, enhances health equity, and empowers informed decisions. Globally recognised for transforming health programmes and bolstering HIV prevention, TMA shines as a beacon of innovation.

In this insightful Link & Learn, we dive into the implementation of Nigeria's pioneering TMA for condoms. We explore challenges, innovations, and collaborative efforts that ensured condom accessibility.

Objectives

The objectives of this Link & Learn were to:

1. Gain insights into the core principles and importance of the TMA for condoms.
2. Learn how TMA leverages cross-sector cooperation to enhance condom distribution and accessibility.
3. Explore practical approaches to integrating insights from diverse countries into impactful TMA strategies.
4. Hear from participating countries about their key takeaways and successful applications of TMA for improved condom availability.

Proceedings

The event commenced with an opening by Alex Ogundipe, Director of Community Prevention & Care Services at the National Agency for the Control of AIDS (NACA) in Nigeria. This was followed by a comprehensive overview of HIV in Nigeria presented by Dr. Daniel Ndukwe, Deputy Director of Community Prevention at NACA, which set the stage for the condom programme's importance. Daniel's concise presentation highlighted key facets on the programme.

Following this introduction, Dr. Segun Oyedeji, HIV Prevention Specialist from the Global Fund HIV Directorate at the Society for Family Health Nigeria, took the floor. They engaged in an in-depth exploration of the TMA for condom distribution. Their discussion encompassed TMA's implementation, innovations, challenges, and essential success factors.

After the talks, Dr Daniel Ndukwe led a discussion and Q&A. This fostered engagement, centering on shared insights, applying them across different countries, and the potential for further conversations. The event concluded with Patrick Ikani, Project Director at FHI 360 Nigeria, guiding a session where the Republic of Congo and Côte d'Ivoire shared their key learnings.

Event resources

You can access the presentations in both English and French versions.

The YouTube recording is available through the link provided below.

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